At Reciprocal Management Partners we offer our customers the opportunity to gain competitive advantage from both a strategic and operational perspective. We are different since our engagements bridge the gap between advisory services and work execution to assure results delivery.
The Marketing Operations Services we offer include:
- Pricing strategies
- Extending the lifetime value of customers
- Mobilising new revenue channels
For more information on how you and your business could benefit from these services please read below for further explanation and contact us.
Pricing strategies
We are conscious that arguably the biggest decision in business development is setting the 'right' prices for goods and services. By understanding and segmenting your target customers (present and future) we can determine the appropriate business model for each segment.
Our people are practised experts in diagnosing market and competitor data and communicating this analysis into meaningful information. We will help your business interpret this information and together with our financial and operational insights help to formulate marketing leading price strategies.
Extending the lifetime value of customers
This is our view on Customer Relationship Management (CRM). There are many costly pitfalls to be aware of when setting upon a CRM solution to drive revenue growth. It is important that before any programme of customer development is undertaken that a through due diligence process is carried out for all customer groups and the evolving market conditions for an optimal return on the investment.
By understanding the supply and demand criteria involved in your customer transactions we will be able to extend the lifetime value of your customers by giving each customer a recognised value offering. Using the right CRM information and being able to act on it will help your business strike the appropriate balance between investing in customer acquisition, retention and development for revenue growth.
Mobilising new revenue channels
Taking the first step to committing new resources to a new development can be daunting and costly. We help you to believe in the new revenue strategic study through our highly involving and thorough research approach.
From the first activity and through commissioning we are with you until stable state operations and positive cash flow growth is sustained. Our 4-phase implementation framework means that long after initiation our people will continue to conduct post-commissioning reviews so that any strategic and/ or operational risks are mitigated as the new revenue channel matures.
For more information on our 4-phase implementation framework please contact us.
